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Mumbai, 1st September 2025: With global trade tensions and spiralling housing prices raging, residential sales were markedly tepid in H12025 when compared to same period last year. However, listed developers remain on track on their pre-sales targets, finds data compiled by ANAROCK Research. Investor presentations and regulatory filings of the top 10 listed developers show that almost 30% or INR 44,317 Cr of total booking (pre-sales guidance) targets of INR 1,49,108 lakh Cr in FY 2026 is already squared away in the first quarter of FY 2026. They are on track to achieve their booking targets of over INR 1.49 lakh Cr in FY 2026. “Players like DLF Ltd and Prestige Estates are cases in point – DLF has hit nearly 52% of its total pre-sales target of INR 20,000-22,000 CR for FY 2026 in Q1 FY2026,” says Anuj Puri, Chairman – ANAROCK Group. “Prestige Estates has already clocked pre-sales of nearly 45% of its INR 27,000 Cr target for FY 2026.” The top 10 listed developers’ booking targets in FY 2025 stood at approx. INR 1,20,818 Cr. In short, they are targeting pre-sales growth of 23% over FY25 in the current fiscal. In terms of actual annual sales bookings in FY 2025, Godrej Properties led the pack in last fiscal with pre-sales of nearly INR 29,444 Cr, followed by DLF Ltd. with sales bookings of approx. INR 21,233 Cr.   Top 10 Listed Developers FY25 Actual (INR Cr) FY26 Guidance (INR Cr) % Growth Expected % Guidance Achieved in Q1 FY26 Prestige 17,023 27000 59% 45% Sobha 6,276 10,000 59% 21% Godrej 29,444 32,500 10% 22% Lodha (Macrotech) 17,630 21,000 19% 21% Keystone Realtors 3,028 4,000 32% 27% Signature Global 10,290 12,500 21% 21% Brigade 7847 9,000 15% 12% Kolte Patil 2,791 4,500 61% 14% Oberoi Reality 5,266 6,608 25% 25% DLF 21,223 22,000 4% 52% Compiled by ANAROCK Research   The listed players’ pre-sales actuals achieved in FY 2025 have set the tone for FY 2026. “Buoyed by this sales momentum, their continued land buying spree in H1 2025, when over 2,898 acres of land were transacted in 76 deals across India,” says Puri. “The total land volume transacted in H1 2025 is already 1.15 times of the deals volume in the whole of 2024, when 133 deals for about 2,515 acres were concluded across the country.” Net Debt-Equity Ratio Boosts Financial Strength After the NBFC crisis in 2018 and the ensuing pandemic disruptions, developers faced funding crunches and declining sales. Many, especially the large and listed ones, focused on deleveraging, improving pre-sales, monetizing assets, and raising equity capital. As a result, several top developers have brought down their net debt-to-equity ratios, with some even achieving net cash positions. In a new phase of exceptional financial prudence, the average net debt-to-equity ratio of leading listed players has dropped to a historic low of 0.05 in FY25. This marks an over 90% reduction from the FY17 peak of about 0.55. The average net debt-to-equity ratio decline from ~0.55 in FY17 to 0.05 in FY25 was primarily aided by fund raising and improved operational cash flows. The real estate sector’s shift from leverage-led to balance-sheet-led growth marks a pivotal shift in its investment appeal and operating model. With near-zero debt levels, improving buyer sentiment, and favourable monetary policy positions, FY26 sees the industry in a stable, trust-driven, performance-led cycle that has long-term potential. “This deleveraging phase will positively impact real estate development in India over the long-term. With D/E ratios at multi-year lows and equity capital continuing to flow in, developers can expand strategically, consolidate market share, and build consumer trust,” adds Puri. The improved financial metrics also make Indian real estate sector more attractive to institutional and foreign investors, which bodes well for capital formation in the medium term. Compiled by ANAROCK Research   Strong Balance Sheets = Greater Flexibility The sharp decline in leverage has provided multiple advantages to developers: Lower interest burden: Lower financing costs have freed up capital for ongoing and new projects. Improved credit profiles: Many developers have received rating upgrades, facilitating access to institutional funding at more competitive rates. Higher consumer confidence: Buyers are increasingly favouring financially sound developers, further supporting their pre-sales momentum. With some large developers now with net cash balances, the collective goal now is keeping the net debt-to-equity ratio under 0.4 and more players are targeting a net cash position over the next three fiscal years.

Pune, India – 23rd Aug, 2025 — In a digital age where being seen online can make or break a business, one of India’s leading granite suppliers just found its spotlight — thanks to a Pune-based marketing agency that knows a thing or two about search engines. SSS Granites, a reputed name in the natural stone industry, has achieved a major leap in online visibility and lead generation, all thanks to a focused SEO campaign executed by E Giraffes Digital Pvt Ltd, headquartered right here in Pune. The Problem? Great Products, But No Online Footprint Even though SSS Granites had been serving builders, interior designers, and homeowners with top-notch granite and marble for years, their website was practically invisible on Google. Customers couldn’t find them when searching for keywords like “granite suppliers in India” or “marble for flooring”. The result? Few inquiries, fewer leads, and a missed opportunity to tap into India’s growing home and infrastructure demand. The Digital Game Plan: Hyper-Focused SEO E Giraffes Digital stepped in with a no-fluff, results-driven SEO strategy. Their goal? Get SSS Granites ranking on Page 1 of Google for the keywords that matter most — both at the city level and nationwide. Here’s what they did: Location-specific keyword targeting (think: “Granite suppliers in Pune”, “Marble in Chennai”, etc.) Product-category page optimization to ensure each granite type got its own SEO boost Content creation tailored for SEO, helping Google (and users) better understand what the brand offers The Results: Page 1 Rankings & Real Business Leads In less than five months, the impact was more than just noticeable — it was transformative. 25+ high-intent keywords made it to Page 1 45 more keywords started climbing the ranks quickly A visible spike in inquiries from across India Increased engagement from actual decision-makers — builders, designers, and end users What SSS Granites Has to Say “We always knew our products were top-quality, but we didn’t know how to get that across online. E Giraffes made it happen. We’re now getting leads from across India — something we’ve struggled with for years.” Why It Matters (Especially for Local Businesses in Pune) This case highlights something many small and mid-sized businesses in Pune — and across India — are beginning to realize: having a website isn’t enough. If people can’t find you when they search, you’re essentially invisible. With smart, hyper-targeted SEO, even a traditional business like stone supply can become a digital success story. About E Giraffes Digital Pvt Ltd Pune-based E Giraffes Digital Pvt Ltd is known for blending creativity with data-driven marketing. They specialize in: Search Engine Optimization (SEO) Social Media Marketing Paid Advertising (Google Ads, Meta Ads) Content & Branding design With over 200+ successful projects, they’ve helped brands across industries grow their online presence and convert that visibility into real-world revenue. Want to Know More? Visit: www.egiraffes.com Email: info@egiraffes.com

Pune Continues to Dominate as India’s Top Housing Market Demand for housing ticket size of 70 lakhs to 2 crores has more than tripled in the last four years Pune’s Housing Market Soars with Triple-Digit Growth in Mid-to-Premium Segments The report revealed by CRE Matrix and CREDAI Pune puts Pune on the top spot yet again Pune, 31st July 2025: Pune continues to lead as India’s most affordable and highest‑selling metro city in the housing sector, according to the July 2025 edition of the Pune Housing Report, jointly published by CREDAI Pune and CRE Matrix. The report, which was formally unveiled at an event that was attended by over 100 member developers, was officially released by Abhishek Gupta, CEO of CRE Matrix; Arvind Jain, Vice President of CREDAI Pune; Kapil Gandhi, Convenor Public Relations; Hiren Parmar, Convenor Market Research; and Rahul Ajmera, Data Analyst. In the first half of 2025, the Pune Metropolitan region sold the most real estate in India, with almost 44,000 units sold for a total of ₹32,800 crores in the first half(H1) of 2025, reflecting a 27% increase in average unit value over the last three years. Pune’s housing market grew from ₹36,000 crores in 2021 to ₹65,000 crores in 2024—an 80% surge in three years. In just the first half of 2025, Pune has already surpassed ₹33,000 crore in total housing sales value. Pune has consistently led India’s major metros in housing sales volume over the past five years—a testament to its exceptional affordability, liveability and infrastructure ecosystem. Despite not being a state capital or having port access, Pune continues to retain its leadership in residential real estate, outperforming larger metro cities. The CREDAI Pune–CRE Matrix Report is known for its credibility, being the most authentic and data-backed analysis in the industry. The report relies on verified data from authoritative government sources, including the Maharashtra Registration and Stamps Department (IGR) and the Maharashtra Real Estate Regulatory Authority (MahaRERA). The share in sales of homes priced below ₹70 lakh in Pune has declined from 85% in 2021 to 60% in H1 2025. Similarly, properties priced under ₹45 lakh have seen a reduction from 55% to 35% over the same period. This shift is primarily attributed to escalating construction costs, rising land prices, and a growing consumer preference for more spacious and luxurious living spaces. Meanwhile, demand for homes priced between ₹70 lakhs to ₹2 crores has more than tripled in four years, with significant new launches in the ₹70 lakhs–₹1 crore and ₹1–2 crore segments. Sales of premium and luxury homes (>₹1 crore) have doubled in three years, reflecting a shift toward bigger, more expensive properties. Key regions-PCMC, Pune North West (areas around Hinjawadi IT park ), and Pune North East (areas around Kharadi IT Park)—drive over 75% of sales. Unmatched Affordability With average home prices around 75 Lakhs , Pune remains India’s most affordable metro city, attracting industries and migrants. Office Market Boom: Pune ranks 5th nationally in office space sales. Pune’s office sector, now in the “100 million sqft club,” is projected to reach 150 million sqft by 2030, with an 8.8% CAGR in rentals over three years (IIMB CRE Matrix CPRI report). There has been a phenomenal growth in office rentals of nearly 9% in 3-4 years – this means there will be more jobs, which can increase purchasing power and people can buy more houses, it is all interlinked. Warehousing Leadership Pune holds the 2nd position nationally in warehousing, with 50 million sqft. of stock and near-zero vacancy. Infrastructure Boost: A forthcoming new airport and recreational spots enhances Pune’s appeal as a real estate and economic hub. Pune continues to stand out as India’s most affordable metro city for real estate, offering homebuyers significant value compared to all other major urban centers. “The history of Pune real estate is one of steady development. Pune Metropolitan region has maintained its position as India’s top metropolitan region for home sales. Pune has firmly established itself as the first choice for homebuyers, ranking fifth nationally for office space demand and second for warehousing. There’s significant potential for growth in both office and warehousing sectors. This growth is also fueled by Pune’s proximity to many scenic and recreational destinations like Mulshi, Mahabaleshwar and Lonavala—each just a short drive away—offering residents the perfect blend of urban convenience and weekend retreats. The market is rapidly maturing from its beginnings of affordability to a growing desire for premium housing. Being at the forefront of this change, encouraging responsible growth and promoting industry transparency, makes CREDAI Pune proud,” Mr. Manish Jain, President, CREDAI Pune. At CRE Matrix, we are thrilled to release another groundbreaking research in collaboration with CREDAI Pune. Pune has emerged as a top performing metro city, and has already reached 32K crores in its housing units being sold in just the first half of 2025. This indeed reflects a massive acceleration in demand and the units priced between 1cr to 2cr is the new sweet spot for Punekars, indicating a desire for bigger, spacious homes. North West Pune and PCMC region lead the way in the homebuying segment in 2025. Pune housing market growth story has just started, I foresee Pune shall soon breach the magical 1 lakh unit sales annually. Buyers are spoilt for choice and now have an array of options to choose from, spanning affordable to premium 1, 2, 3, and 4 BHK units. Additionally, with the upcoming Navi Mumbai International Airport, Pune will soon be just 1.5 to 2 hours away, enhancing its connectivity and appeal. ” Mr. Abhishek Kiran Gupta, CEO, CRE Matrix. “Between January and June 2025, Pune experienced a significant decline in new housing launches, leading to a reduction in available inventory for homebuyers. This decrease in supply has provided developers with an opportunity to clear existing unsold stock. A primary factor contributing to the limited new project options was the delay in issuing Environmental Clearances (ECs). However, recent developments indicate that these regulatory hurdles are being addressed, which

Mumbai/ Pune , 22.07.2025 – In a significant move to professionalize and uplift India’s real estate workforce, RealEstate Professional Academy (REPA) has launched as a future-ready learning platform dedicated to nurturing skilled, ethical, and job-ready professionals in one of the country’s most dynamic sectors. REPA addresses a crucial industry need: structured, real-world training for freshers, telecallers, interns, and career switchers who aspire to make a meaningful mark in the real estate domain. It offers a robust foundation through hands-on sessions, roleplays, live mentorship, and ethical business training. About REPA REPA blends industry knowledge with practical training, moving beyond textbooks to equip learners with real-world tools and insights. The curriculum focuses on sales techniques, communication, negotiation, site handling, CRM systems, legal compliance (including RERA), and digital platforms—essential for today’s real estate professionals. At its core, REPA is built on an ethics-first philosophy, ensuring that learners not only gain skills but also understand the importance of professionalism, transparency, and client trust. Who Can Benefit from REPA? Freshers & Beginners seeking structured career entry into real estate Interns & Trainees looking for guided mentorship and exposure Telecallers/Pre-sales Executives aiming to transition into client-facing roles First-time Buyers eager to make informed investment decisions Professionals from Other Industries exploring real estate as a long-term career Key Offerings Real-World Simulations & Roleplays: Practice actual sales and client interactions Skill Enhancement: Focused training in pitching, follow-ups, objection handling Legal & Compliance Literacy: RERA, documentation, buyer rights Technology Readiness: CRM, digital marketing, listing portals Mentorship from Experts: Learn directly from industry veterans Mission & Vision REPA’s mission is to bridge the gap between raw talent and professional excellence, producing confident, ethical, and capable real estate professionals. Its vision is to become *India’s most trusted training academy*, setting new standards for integrity and competence in the real estate space. Why REPA Stands Out Industry-aligned curriculum regularly updated Focus on ethics, soft skills, and practical knowledge Real-time mentorship and guidance from experienced trainers Inclusive learning space for freshers and career changers alike Join the Movement REPA is more than a training platform—it’s a launchpad for the next generation of real estate professionals. Whether you’re starting out or switching careers, REPA prepares you to succeed and serve with purpose. 📩 To know more about our programs and admissions, get in touch today. 🔔 Follow us for updates, learning tips, and real estate insights.