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The Mind Behind Majestique’s Next Ascent

As Pune transformed into one of India’s most dynamic urban destinations, a handful of real estate brands grew alongside the city, helping shape not only its skyline but also the aspirations of the people who call it home. Among them, Majestique Landmarks has emerged as one of Pune’s most trusted and respected developers, built on a foundation of trust, quality, timely delivery, and customer-first values. Under the leadership of Founder and Managing Director Manish Maheshwari, Majestique Landmarks has evolved into a brand synonymous with credibility, consistency, and growth. Over the years, the company has delivered more than 30 landmark projects, over 15,000 homes, and more than 1 crore square feet of development, creating communities that have become home to over 20,000 families. Today, with 18+ ongoing projects and over 2 crore square feet under development, the brand continues to expand its footprint across Pune’s most promising destinations. What makes this journey remarkable is not just the scale of growth, but the values that have shaped it. Trust, long-term relationships, disciplined execution, and an unwavering commitment to customers have remained at the heart of the organisation’s success. Yet every enduring legacy eventually reaches a defining moment. The moment when the next generation begins to shape what comes next. Growing Through A Legacy At Majestique Landmarks, that future is beginning to take shape through Swayam Maheshwari. As one of the youngest board members in the organisation, Swayam represents a new generation of leadership emerging from a legacy built over decades. Having completed his schooling at Symbiosis International School and pursued his undergraduate studies at Boston University’s Questrom School of Business, he brings a contemporary outlook to a company deeply rooted in Pune’s growth story. His exposure to international markets, including Dubai, has given him a first-hand understanding of how ambitious cities evolve, how strong brands scale, and how customer expectations continue to transform across generations. Yet despite this global perspective, Swayam believes his greatest learnings come from working closely with Mr Manish Maheshwari. Watching how relationships are built, how trust is earned, and how long-term value is created has shaped his understanding of leadership and business. “The greatest advantage of being part of Majestique is learning from a legacy built on trust. Our responsibility is to preserve those values while continuously evolving to meet the aspirations of tomorrow’s homebuyers.” Swayam Maheshwari The Next Generation Of Majestique While every generation inherits opportunities, few inherit the responsibility of shaping a brand’s future. For Swayam, the opportunity lies not in maintaining momentum, but in multiplying it. Having witnessed Majestique’s growth journey from close quarters, he understands both the responsibility and the opportunity that come with being part of the next generation. His ambition is to help Majestique evolve into a brand that is larger in scale, stronger in identity, and broader in influence than ever before. While deeply rooted in the values that have defined the organisation, Swayam brings a perspective shaped by global exposure, changing consumer aspirations, and the evolving expectations of modern homebuyers. He also belongs to a generation that views technology as a catalyst for transformation. From data-driven decision making and intelligent customer engagement to digital ecosystems and future-ready business practices, he sees innovation as a key driver in shaping the next era of Majestique. He sees the future of real estate not simply through the lens of construction, but through experience, innovation, design, and brand building. For him, creating a great development is no longer enough. The focus is on creating meaningful experiences, stronger communities, and a brand that continues to inspire confidence among future generations of homebuyers. Thinking Beyond Boundaries As Majestique enters its next phase of growth, Swayam’s attention is increasingly focused on the larger opportunities ahead. His interest in international real estate markets and emerging business ecosystems has provided valuable insights into how enduring brands grow beyond their original footprint. These learnings are helping shape his long-term vision for Majestique. While Pune remains the foundation of the company’s success, he believes the next phase of growth will be driven by strategic expansion, stronger brand equity, and the ability to compete at a much larger level. For him, the objective is not simply to build more projects. It is to build a brand that leaves a lasting mark on the industry. The Future Of Majestique For over two decades, Manish Maheshwari has led Majestique Landmarks through an extraordinary journey of trust, quality and growth. Today, Swayam Maheshwari is focused on taking that legacy further by scaling what has already been built and unlocking new opportunities for the brand. Through strategic expansion, technology-led transformation and enhanced customer experiences, his vision is to build Majestique Landmarks into an even stronger, smarter and more influential real estate brand. Because the next chapter is not just about preserving a legacy. It is about expanding it.

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Why BramhaCorp Is Betting on Trust Over Per Sq. Ft

For two decades, the Indian real estate industry has sold homes the way banks sell loans. Interest rates. Carpet area. Possession dates. EM Is calculated to the rupee. It is a language built for spreadsheets, not for the families standing on the other side of the table. At BramhaCorp, we have come to believe that this language has run its course. The next decade of housing in Pune will not be won by whoever offers the lowest price per square foot. It will be won by whoever understands what a home actually means to the person buying it. The Renter’s Dilemma Investors, sovereign wealth funds, multinational corporations, and high-networth individuals typically respond to geopolitical uncertainty by reallocating assets from conflict-prone regions to economically resilient jurisdictions. India’s political stability, strong democratic institutions, growing economy, and regulatory reforms have positioned the country as a safe destination for global investment. Maharashtra, being India’s commercial and financial capital, naturally attracts a substantial portion of these investments. The state’s diversified economy, world-class infrastructure, industrial strength, and rapidly expanding urban centres make it one of the most attractive real estate destinations in Asia. Responsibility Goes Beyond The Brochure Pune’s growth story over the last fifteen years has been remarkable. IT corridors, an expanding metro network, and a youthful working population have turned the city into one of India’s most resilient property markets. But growth at this pace creates its own risks: developers chasing volume over livability, projects designed for brochures rather than daily life, and a customer who has grown understandably wary of promises. We think the industry’s credibility problem is solvable, but only if developers stop treating transparency as a marketing checkbox and start treating it as a design principle – in how projects are planned, how timelines are communicated, and how disputes, when they arise, are resolved without forcing a buyer into a legal maze. Townhouse Sun Valley Business Park Boulevard Towers August-Towers The Convergence of GCC Growth and Housing Demand in Pune Pune has emerged as one of India’s fastest growing GCC destinations, hosting over 500 Global Capability Centres that account for nearly 14% of the country’s GCC units and 9% of its GCC talent base. The ecosystem is projected to grow to 66D-680 GCCs by 2030, driven by investments in Al, cloud engineering, analytics, cybersecurity and enterprise R&D. Since 2024, over 130 GCCs have entered or expanded in the city, with nearly 40% of new mandates being AI-first setups. Supported by more than 550,000 technology professionals, 2,000+ technology enterprises and 800+ start-ups, Pune continues to strengthen its position as a leading innovation and talent hub. This momentum is further supported by Maharashtra’s GCC Policy 2025, which aims to attract 400 new GCCs and create four lakh high-skilled jobs. As Pune’s economy and residential market continue to evolve, homebuyers are increasingly prioritizing trust, transparency, quality and long-term value, favouring developers who focus on value-driven homeownership over transactional home buying. What Growth Should Look Like Now Real estate is cyclical, and Pune has lived through multiple phases of rapid growth followed by correction. We believe the developers who will matter most over the next decade are not those who time the cycle perfectly, but those who build trust strong enough to endure it. For us, this has meant making deliberate choices. We have resisted the temptation to launch faster than we can deliver and invested in customer-facing systems such as clear payment schedules, accessible support, and regular construction updates. We have also focused on communicating with buyers transparently, treating them as informed decision-makers rather than targets for persuasion. Today’s homebuyer researches projects extensively through reviews and regulatory filings before ever visiting a site. Trust, once a soft variable in the sales funnel, has become the hardest currency to earn and the easiest to lose. Innovation Without The Buzzwords Much of what passes for innovation in real estate today is cosmetic. While technology enabled conveniences and lifestyle amenities have their place, they are not what homeowners remember years after moving in. Real innovation lies in realistic project timelines, superior construction quality, transparent pricing, and after-sales service that extends well beyond possession. The opportunities ahead for Pune’s real estate sector are significant, driven by rising incomes, infrastructure upgrades, and a generation of financially aware homebuyers. However, these opportunities will reward discipline over speed. Developers who treat every buyer interaction as the beginning of a long-term relationship rather than a transaction will be the ones that remain trusted when the next cycle turns. That is the kind of builder BramhaCorp intends to be not the loudest voice in the market, but one that families remember choosing with confidence. BramhaCorp Ltd prides itself in being one of the pioneering powerhouses in the realty, hospitality, leisure and education domains. BramhaCorp has gone from strength to strength over the course of the last40+years since its inception. Today the portfolio spans luxury residential developments, premium hospitality ventures, leisure destinations, and educational institutions. Our ongoing residential and commercial projects include Sun Valley, Hues of Sky, August Towers, The Collection, BramhaCorp Townhouse, Isle of Life, Sky Suites, and Boulevard Towers. In hospitality, the company’s notable assets include Sheraton Grand Pune Bund Garden Hotel, Le Meridien Pune, and Residency Lake Resort, with plans for new international standard hotels. Our leisure portfolio features the ongoing development of Residency Club and Suncity Club, while its education vertical is represented by Bramhapriya World School, which continues the group’s commitment to nurturing future generations through holistic and globally minded learning. BramhaCorp remains committed to innovation, excellence, and creating landmark destinations that contribute to India’s growth story.

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Projects Don’t Fail To Sell. They Fail To Maintain Control

Why Growth Architects are becoming more relevant than traditional sales partners in real estate. For years, developers have measured success through launches, bookings, and sales numbers. Yet many projects continue to face the same challenges pricing pressure, inconsistent absorption, inventory stress, and unpredictable cash flows.  The question today is no longer whether a project will sell. The real question is:  How much control does a developer have over how it sells?  In today’s market, sales challenges rarely originate from sales teams alone. More often, they begin much earlier-with product positioning, inventory planning, pricing strategy, buyer targeting, channel mix, and market timing. When these decisions are disconnected, projects experience slower absorption, constant price corrections, weak conversion efficiency, and revenue leakage. This is where the role of a Growth Architect becomes critical. Unlike conventional mandate partners that focus primarily on sales execution, Sellability approaches projects from a revenue-design perspective. Every project is viewed as a unique commercial ecosystem where positioning, pricing, distribution, marketing, financing, customer experience, and sales must work as one integrated system.   Move from selling inventory to engineering revenue. Before execution begins, critical questions are defined upfront: What inventory should be released? At what stage?  At what price? For which buyer segment? Because growth is rarely accidental. It is engineered. Over the years, this approach has helped developers create stronger pricing power, faster absorption, and greater visibility across the entire revenue lifecycle. This outcome-driven philosophy has also earned industry recognition, including honours at the Realty+ Excellence Awards and Brand Leadership Conclave.   Projects such as The Canary Residence Collection by Kunal Group, Maruti Millennium Towers by MB Group, The Address by Utsav Homes, Ambience Vivanta and My Homes have demonstrated how structured revenue systems can accelerate market acceptance, improve velocity, and create sustainable growth momentum. At its core, Sellability operates as an extension of the developer’s leadership team-not merely executing campaigns, but helping design commercial outcomes.   This is where the role of a Growth Architect becomes critical. Unlike conventional mandate partners that focus primarily on sales execut ion, Sellability approaches projects from a revenue-design perspective. Every project is viewed as a unique commercial ecosystem where positioning, pricing, distribution, marketing, financing, customer experience, and sales must work as one integrated system. “As buyer behaviour evolves and markets become increasingly data-driven, the next phase of real estate growth will belong to developers who can combine intelligence, strategy, execution, and optimisation into a single operating system:’ Because the future of real estate will not be defined by who markets more. It will be defined by who controls growth better. The Results Speak Through Performance Best Mandate Consultant ofthe Year The Realty+ India Brand Leadership Conclave 2025 The Best Selling Project of the Year Maruti Millennium Tower The Realty+ Conclave Excellence Award2024 Best Marketer of the Year The Realty+ Conclave Excellence Award2024 Abhishek MishraFounder CEO, Sellability Sales & Marketing LLP connect@sellability.inwww.sellability.in Call +91 92091 95848

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Building India’s Real Estate Intelligence Backbone: Samir Jasuja’s Vision for the Future

  As India’s real estate sector becomes increasingly data-driven, Samir Jasuja, Founder and CEO of P E Analytics Ltd. and PropEquity, is leading the transformation through technology, analytics and artificial intelligence. Over the past 18 years, PropEquity has built one of India’s largest real estate intelligence platforms, tracking more than 1.8 lakh projects by over 60,000 developers across 45+ cities. Today, the company serves developers, investors, lenders and policymakers with data-backed insights that support informed decision-making. Driving Growth Through Data and Technology Jasuja believes the future of real estate lies in intelligent use of data. The company is expanding its data collection capabilities and leveraging AI to create a real-time analytics platform that delivers actionable market intelligence across the real estate ecosystem. This long-term vision has been supported by significant investments in intellectual property. Over ₹200 crore has been invested in building a proprietary real estate data repository, strengthening the company’s leadership position in the sector. Strong Financial Performance P E Analytics has recorded robust growth in recent years. Revenue increased by 96% between FY22 and FY25 to ₹50.69 crore, while net profit rose 42% to ₹13.28 crore. The company now serves more than 300 institutional clients with a retention rate exceeding 80%. Promoters recently increased their stake to 75%, reflecting confidence in the company’s future. As of December 2025, cash reserves and liquid assets exceeded ₹100 crore. Launching India’s First Real Estate AI Platform One of the company’s most ambitious initiatives is the development of an AI-powered conversational platform for real estate. Leveraging data from 45 cities, the platform aims to provide instant insights on pricing, rentals, market trends and investment opportunities. Designed as a real estate-specific AI assistant, the platform seeks to bridge information gaps and improve transparency for all stakeholders. Creating India’s First Real Estate School P E Analytics has also signed an MoU with the Department of Land Economy at the University of Cambridge to support education and skill development in the sector. The collaboration will pave the way for India’s first dedicated Real Estate School, initially based in Gurugram. The institution will offer leadership programmes, professional certifications and specialised courses across segments such as housing, commercial real estate, warehousing, hospitality, housing finance and analytics. The Future of Real Estate According to Jasuja, data analytics is transforming real estate from a perception-based industry into a decision-led one. As technology and AI become increasingly important, stakeholders will benefit from greater transparency, improved risk management and more efficient capital allocation. With investments in data, AI and education, P E Analytics is positioning itself at the centre of India’s next phase of real estate growth.

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53 Years of Designing the Everyday

When we think of cities, we often remember iconic towers and monumental buildings that become symbols of urban growth. Yet, the true experience of a city is shaped not by its icons, but by the places people use every day – the homes they return to, the schools where children learn, the workplaces where ideas take shape, the hospitals that care for communities, and the public spaces that bring people together. For over five decades, VK Group has contributed to shaping these everyday environments. As the organisation marks its 53rd year, it also marks a journey that mirrors the transformation of India’s built environment from a rapidly urbanising nation to one increasingly focused on sustainability, resilience, and quality of life. With more than 2,500 projects designed across sectors and geographies, including 700+ projects in Maharashtra alone, VK Group has established a presence across multiple cities with offices in Mumbai, Sindhudurg, Hyderabad, Ahmedabad, Delhi, and Dubai (UAE), with headquarters in Pune. The firm’s portfolio spans healthcare, education, housing, commercial developments, industrial facilities, institutional infrastructure, integrated townships and urban development projects. A defining aspect of this journey has been the organisation’s longstanding engagement with government and public-sector institutions. Having collaborated extensively with agencies including PMC, PCMC, PMRDA and MHADA, the Group has contributed to projects that directly influence urban growth and public welfare. Among its recent ones are Sindhudurg Hospital and Medical College, Hon. Balasaheb Thackeray Haridra Research and Training Centre in Hingoli, Income Tax Office at Nariman Point, the 200-acre Maan-Mahalunge Township near Hinjewadi, and Sahakar Sankul in Pune.  The increasing scale and complexity of such developments have reinforced the importance of multidisciplinary collaboration. Through specialised verticals including VK:a architecture, VK:e environmental, VK:i interiors, VK:o operations and VK:u urban, the organisation integrates design, sustainability, planning and technical expertise to address the challenges of contemporary development. This collaborative approach is further strengthened through international partnerships with globally respected practices including AEDAS (Singapore and Hong Kong), The Richards Partnership (Wales), Hopkins Architects (London) and OpenArch Ltd (Bristol). These associations bring global perspectives, technical expertise and international best practices to projects while remaining responsive to local contexts and aspirations. Over the years many accolades have been bestowed upon the Directors and the organisation. Just recently the Group’s contribution to the built environment was acknowledged through a Jury Recognition as Best Architectural Firm of the Year at the Economic Times Maharashtra Business Awards 2026.  As VK Group enters its 54th year, we look forward to partnering with clients, government bodies, consultants, academic institutions, and talented professionals who are passionate about creating lasting impact through the built environment. Ar. Athulya AbyCommunications Manager and Architectural Writer, VK Groupmail@vkarch.com| hr@vkarch.com020-66268888 | +91 9158001231

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Philosophy and Design Approach

At the core of Design11’s philosophy is the belief that architecture should enhance human life while maintaining harmony with nature. The firm combines technical expertise, researchdriven methodologies, and aesthetic sensibilities to create spaces that are functional, luxurious, and environmentally responsible. Their approach emphasizes careful attention to proportions, scale, sustainability, and long-term value creation. Design11 strongly advocates environmentally conscious development. The practice focuses on reducing the environmental impact of construction through sustainable design strategies, energy-efficient planning, natural ventilation, solar-responsive architecture, and the use of alternative building materials. Their research and development initiatives continuously explore innovative methods to lower carbon footprints while enhancing occupant comfort and building performance. Comprehensive Design Services Design11 operates as a full-spectrum design consultancy, offering integrated services that cover every stage of project development: Architectural Design Structural Engineering Interior Design Landscape Architecture ď‚· MEP (Mechanical, Electrical, and Plumbing) Design This multidisciplinary approach enables the firm to maintain design consistency, improve project coordination, and ensure quality control throughout the project lifecycle. Sustainability and Innovation One of Design11’s distinguishing characteristics is its commitment to sustainable architecture. The firm has conducted extensive research into traditional and modern construction technologies to improve environmental performance. Key sustainability initiatives include: Solar passive architectural design. Optimization of natural ventilation and airflow. Strategic placement of doors and windows for thermal comfort. Reduction of solar heat gain through shading strategies. Use of computer simulations for building performance optimization. Alternative construction materials such as lime-based technologies to reduce cement consumption. Carbon footprint analysis for project developments. Water-based structural cooling systems aimed at reducing energy consumption for air conditioning. These innovations demonstrate Design11’s effort to balance modern development requirements with environmental responsibility. Project Portfolio Since its inception, Design11 has completed more than 600 projects ,around 100 ongoing projects across multiple sectors, establishing a diverse portfolio that includes residential communities, commercial developments, institutional projects, luxury housing, and public infrastructure. : Notable projects featured by the firm include: Livience Aleenta, Pashan Amar Oasis, Pashan Landmarc by Saheel, Hinjewadi Bal Gandharva Ranga Mandir,Pune Kratos IT Park, Hinjewadi Landmark 24, Wagholi Avinea, Hadapsar Evogreen City, Dehu Belmont Skyverse, Lohegaon These innovations demonstrate Design11’s effort to balance modern development requirements with environmental responsibility. Avinea Hadapsar Eveogreen City BELMONT SKYVERSE AVINEA-HADAPSAR AMAR OASIS Recognition and Awards The firm’s work has received recognition from various professional organizations and industry bodies. Over the years, Design11 has earned multiple awards for architectural excellence, sustainability initiatives, innovative design solutions, and green development practices. The company highlights achievements from organizations such as FOAID, Green CSR Awards, DSK Energy Awards, and other industry forums. Vision for the Future Design11 envisions creating sustainable real estate developments that optimize resource utilization while improving quality of life. The firm’s mission extends beyond conventional architecture, focusing on the creation of environments that promote creativity, wellness, environmental stewardship, and community development. Their goal is to deliver comprehensive design solutions that exceed client expectations while contributing positively to society and the environment. Ar. Swapnil Kshirsagar

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