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  From a humble beginning in 2003, a vision emerged within the bustling markets of India. Isha Enterprises began its journey with a three-person team poised to venture into the world of technology. Today, that vision has evolved into R-ISHA Securetech Pvt. Ltd., marking a new chapter in the security technology sector with a promise of innovation and growth. “Isha Enterprises: Resilience and Growth” Since 2003, Isha Enterprises has navigated a path marked by resilience and strategic growth. By 2004, a dedicated team had formed after exploring various professions. A pivotal partnership with ZICOM in 2005 laid the foundation for expansion. Despite a significant property loss in 2006, the team persevered. In 2007, HIKVISION brought a promising start, enhancing security solutions. The year 2008 saw Isha Enterprises embracing projects of all sizes, demonstrating versatility and commitment. Teamwork and expansion marked 2009 with new members and partner holdings. Entering Pune in 2010, the company began distributing Western Digital, strengthening its foothold. Innovative strides were realized with a new office in 2011. Expansion across Maharashtra in 2012 saw the network grow to over 300 dealers. By 2013, distribution reached every corner of the state. Strategic alliances with NETGEAR in 2014 broadened the scope of technology solutions. By 2015, Isha Enterprises expanded its dealer network and inaugurated Isha House. The years 2016-2017 witnessed further expansion into Nashik and Kolhapur, with turnover surpassing 51+ crores. In 2018, the team grew to over 40 members, distributing the Honeywell brand. Success continued in 2019 with turnover doubling to 101+ crores and a Multi-Brand Expo. By 2020, the company built a robust dealer network of 3250+ and enhanced its digital presence with the Ravel brand. Despite the challenges of the COVID-19 pandemic in 2021, Isha Enterprises contributed through PLASMA/Blood donations and CSR and collaborated with Prama & Matrix Comsec in 2022 followed by the opening of new branches in 2023, envisioning a 12,000 Sq.Ft. CO-OP office.   A New Beginning: R-ISHA Securetech Pvt. Ltd. In 2024, Isha Enterprises transformed into R-ISHA Securetech Pvt. Ltd., ushering in a new era. This evolution aims to enhance dealer success and foster stronger partnerships, paving the way for a future where safety and technology seamlessly converge. Led by Group MD Mr. Rahul Mutha, R-ISHA Securetech Pvt. Ltd. stands as India’s leading supplier of video surveillance solutions. Known for its comprehensive portfolios in video surveillance, biometric systems, and security accessories, the company boasts a dedicated team committed to customer loyalty and support. Established in 2003, R-ISHA Securetech Pvt. Ltd. maintains a robust presence across Maharashtra and Goa.   Invitation to Builders and Construction Industry Join us in redefining security technology. Our advanced solutions meet modern project requirements, ensuring safety and efficiency. Integrate our surveillance systems, biometric controls, and security solutions to enhance your project’s security infrastructure. Partner with R-ISHA Securetech Pvt. Ltd. for security, innovation, and reliability. Join us in forging new paths to a secure future. Thank you for your trust and being part of our journey. For more information, please visit www.ishacctv.com or contact us at marketing@ishacctv.com. Rahul Mutha CEO & MD, R-ISHA Securetech Pvt. Ltd.

    Ar. Keval Valambhia, COO, CREDAI-MCHI kvalambhia@gmail.com / keval@mchi.net +919870985061       With the Union Budget 2024-25 on the horizon, the real estate sector eagerly anticipates the Modi 3.0 regime’s response to its pressing needs. The sector is hopeful for measures to boost the sentiment. The future of the sector hinges on comprehensive infrastructure development to enhance urban living standards and promote new growth areas. The talk in the real estate sector is, ‘will the government finally grant industry status to the entire housing sector? And will it take effective steps to rejuvenate the affordable housing segment, which has been struggling since the pandemic?’ According to research by CREDAI-MCHI, the Indian housing market has shown remarkable resilience in 2024. Housing sales have reached unprecedented levels in the top seven cities, with sales hitting a record 4.93 lakh residential units in FY23-24, and 4.47 lakh units launched. Nevertheless, sustaining this momentum is crucial, especially as the current growth is skewed towards mid-range and premium housing. It is very important to note that the housing needs of India’s lower-income groups cannot be met if the focus remains solely on higher-priced homes, while affordable housing continues to decline. Affordable housing has seen a significant downturn since 2021, dropping from over 26% of the market in 2022 and over 38% in 2019, to approximately 20% in Q1 2024. The share of affordable housing in the overall supply in the top seven cities also plummeted to 18% in Q1 2024, from nearly 40% in 2019. Many incentives for buyers and developers of affordable housing have lapsed in the last two years, exacerbating the issue. High-impact measures such as tax breaks are needed to revitalize this crucial segment. Furthermore, it is suggested that the government reintroduce the 100% tax holiday for affordable housing developers. This benefit, previously available under Section 80-IBA of the Finance Act, 2016, provided significant tax relief on profits from affordable housing projects. Such incentives are crucial to encourage developers to focus on affordable housing. Reviving the Credit-Linked Subsidy Scheme (CLSS) under the Pradhan Mantri Awas Yojana (PMAY) is essential. This scheme, which expired in 2022, provided subsidies to first-time buyers of affordable homes and should be reinstated. The CLSS was available for housing loans to Economically Weaker Sections (EWS) and Lower Income Groups (LIG) for new constructions and home improvements. Reintroducing this subsidy will stimulate demand in the affordable housing segment. There is also a pressing need to redefine the criteria for affordable housing to broaden the benefits for home buyers. According to the Ministry of Housing and Urban Poverty Alleviation, affordable housing is defined by property size, price, and buyers’ income. Currently, it is described as a house with up to 90 sq. m. of carpet area in non-metropolitan cities and 60 sq. m. in major cities, priced up to Rs 4.5 million. However, these price caps are not viable in many cities. For instance, in Mumbai, a budget of Rs 4.5 million is unrealistic. Even the government-owned MHADA houses start at a threshold of Rs. 6 million The threshold should be increased to at least Rs 8.5 million for Mumbai and Rs 6.0-6.5 million for other major cities. This adjustment would allow more homes to qualify as affordable, enabling buyers to benefit from lower GST rates and government subsidies. By taking a practical viewpoint, I would rather suggest removing the price cap from the definition of affordable housing and declaring all homes under 60 sq m as affordable homes to boost the affordable housing sector in India.  CREDAI-MCHI’s research underscores the urgent need for the government to implement these changes. By addressing these issues, the government can ensure inclusive and holistic development, help Mumbai maintain its economic leadership, and meet the housing needs of an urban population projected to reach 590 million by 2030. The real estate sector stands at a critical juncture, and the upcoming Union Budget provides an opportunity for transformative measures. By adopting these recommendations, the government can foster a more balanced and inclusive housing market, benefiting millions of citizens.   The author is an urban planner and an architect and is the Chief Operating Officer of CREDAI-MCHI and the bravery award winner from the United Kingdom.

  Small Intro of project – (50 words) :-  GERA’s only Pune Metro-connected project, featuring Grade A commercial spaces in the prime location of Pimpri Chinchwad.   Configuration – Office Spaces and Retail Showrooms    Price Bracket –Starting from 70 Lakh up to 4.50 Crore.   Specification: Office Spaces available for startups, doctors, clinics, pathlabs, and multinational companies.   Amenities:- Grade A commercial spaces have all the necessary facilities to enhance your business. We have 5 escalators coupled with direct access paths to the Metro Station. ⁠ Connectivity:   IT: Infosys, TCS, Hinjewadi IT Park.  Manufacturing: JCB, TATA Motors, Force Motors, M&M, Bajaj.  Entertainment: Ozone Mall, Elpro Mall.  Hotels: Corporate hotels nearby include Taj Gateway, DoubleTree by Hilton.   Project Elevation – in drive   QR Scan of project –        P52100030184        P52100030167