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Pune, India – 23rd Aug, 2025 — In a digital age where being seen online can make or break a business, one of India’s leading granite suppliers just found its spotlight — thanks to a Pune-based marketing agency that knows a thing or two about search engines. SSS Granites, a reputed name in the natural stone industry, has achieved a major leap in online visibility and lead generation, all thanks to a focused SEO campaign executed by E Giraffes Digital Pvt Ltd, headquartered right here in Pune. The Problem? Great Products, But No Online Footprint Even though SSS Granites had been serving builders, interior designers, and homeowners with top-notch granite and marble for years, their website was practically invisible on Google. Customers couldn’t find them when searching for keywords like “granite suppliers in India” or “marble for flooring”. The result? Few inquiries, fewer leads, and a missed opportunity to tap into India’s growing home and infrastructure demand. The Digital Game Plan: Hyper-Focused SEO E Giraffes Digital stepped in with a no-fluff, results-driven SEO strategy. Their goal? Get SSS Granites ranking on Page 1 of Google for the keywords that matter most — both at the city level and nationwide. Here’s what they did: Location-specific keyword targeting (think: “Granite suppliers in Pune”, “Marble in Chennai”, etc.) Product-category page optimization to ensure each granite type got its own SEO boost Content creation tailored for SEO, helping Google (and users) better understand what the brand offers The Results: Page 1 Rankings & Real Business Leads In less than five months, the impact was more than just noticeable — it was transformative. 25+ high-intent keywords made it to Page 1 45 more keywords started climbing the ranks quickly A visible spike in inquiries from across India Increased engagement from actual decision-makers — builders, designers, and end users What SSS Granites Has to Say “We always knew our products were top-quality, but we didn’t know how to get that across online. E Giraffes made it happen. We’re now getting leads from across India — something we’ve struggled with for years.” Why It Matters (Especially for Local Businesses in Pune) This case highlights something many small and mid-sized businesses in Pune — and across India — are beginning to realize: having a website isn’t enough. If people can’t find you when they search, you’re essentially invisible. With smart, hyper-targeted SEO, even a traditional business like stone supply can become a digital success story. About E Giraffes Digital Pvt Ltd Pune-based E Giraffes Digital Pvt Ltd is known for blending creativity with data-driven marketing. They specialize in: Search Engine Optimization (SEO) Social Media Marketing Paid Advertising (Google Ads, Meta Ads) Content & Branding design With over 200+ successful projects, they’ve helped brands across industries grow their online presence and convert that visibility into real-world revenue. Want to Know More? Visit: www.egiraffes.com Email: info@egiraffes.com

Pune Continues to Dominate as India’s Top Housing Market Demand for housing ticket size of 70 lakhs to 2 crores has more than tripled in the last four years Pune’s Housing Market Soars with Triple-Digit Growth in Mid-to-Premium Segments The report revealed by CRE Matrix and CREDAI Pune puts Pune on the top spot yet again Pune, 31st July 2025: Pune continues to lead as India’s most affordable and highest‑selling metro city in the housing sector, according to the July 2025 edition of the Pune Housing Report, jointly published by CREDAI Pune and CRE Matrix. The report, which was formally unveiled at an event that was attended by over 100 member developers, was officially released by Abhishek Gupta, CEO of CRE Matrix; Arvind Jain, Vice President of CREDAI Pune; Kapil Gandhi, Convenor Public Relations; Hiren Parmar, Convenor Market Research; and Rahul Ajmera, Data Analyst. In the first half of 2025, the Pune Metropolitan region sold the most real estate in India, with almost 44,000 units sold for a total of ₹32,800 crores in the first half(H1) of 2025, reflecting a 27% increase in average unit value over the last three years. Pune’s housing market grew from ₹36,000 crores in 2021 to ₹65,000 crores in 2024—an 80% surge in three years. In just the first half of 2025, Pune has already surpassed ₹33,000 crore in total housing sales value. Pune has consistently led India’s major metros in housing sales volume over the past five years—a testament to its exceptional affordability, liveability and infrastructure ecosystem. Despite not being a state capital or having port access, Pune continues to retain its leadership in residential real estate, outperforming larger metro cities. The CREDAI Pune–CRE Matrix Report is known for its credibility, being the most authentic and data-backed analysis in the industry. The report relies on verified data from authoritative government sources, including the Maharashtra Registration and Stamps Department (IGR) and the Maharashtra Real Estate Regulatory Authority (MahaRERA). The share in sales of homes priced below ₹70 lakh in Pune has declined from 85% in 2021 to 60% in H1 2025. Similarly, properties priced under ₹45 lakh have seen a reduction from 55% to 35% over the same period. This shift is primarily attributed to escalating construction costs, rising land prices, and a growing consumer preference for more spacious and luxurious living spaces. Meanwhile, demand for homes priced between ₹70 lakhs to ₹2 crores has more than tripled in four years, with significant new launches in the ₹70 lakhs–₹1 crore and ₹1–2 crore segments. Sales of premium and luxury homes (>₹1 crore) have doubled in three years, reflecting a shift toward bigger, more expensive properties. Key regions-PCMC, Pune North West (areas around Hinjawadi IT park ), and Pune North East (areas around Kharadi IT Park)—drive over 75% of sales. Unmatched Affordability With average home prices around 75 Lakhs , Pune remains India’s most affordable metro city, attracting industries and migrants. Office Market Boom: Pune ranks 5th nationally in office space sales. Pune’s office sector, now in the “100 million sqft club,” is projected to reach 150 million sqft by 2030, with an 8.8% CAGR in rentals over three years (IIMB CRE Matrix CPRI report). There has been a phenomenal growth in office rentals of nearly 9% in 3-4 years – this means there will be more jobs, which can increase purchasing power and people can buy more houses, it is all interlinked. Warehousing Leadership Pune holds the 2nd position nationally in warehousing, with 50 million sqft. of stock and near-zero vacancy. Infrastructure Boost: A forthcoming new airport and recreational spots enhances Pune’s appeal as a real estate and economic hub. Pune continues to stand out as India’s most affordable metro city for real estate, offering homebuyers significant value compared to all other major urban centers. “The history of Pune real estate is one of steady development. Pune Metropolitan region has maintained its position as India’s top metropolitan region for home sales. Pune has firmly established itself as the first choice for homebuyers, ranking fifth nationally for office space demand and second for warehousing. There’s significant potential for growth in both office and warehousing sectors. This growth is also fueled by Pune’s proximity to many scenic and recreational destinations like Mulshi, Mahabaleshwar and Lonavala—each just a short drive away—offering residents the perfect blend of urban convenience and weekend retreats. The market is rapidly maturing from its beginnings of affordability to a growing desire for premium housing. Being at the forefront of this change, encouraging responsible growth and promoting industry transparency, makes CREDAI Pune proud,” Mr. Manish Jain, President, CREDAI Pune. At CRE Matrix, we are thrilled to release another groundbreaking research in collaboration with CREDAI Pune. Pune has emerged as a top performing metro city, and has already reached 32K crores in its housing units being sold in just the first half of 2025. This indeed reflects a massive acceleration in demand and the units priced between 1cr to 2cr is the new sweet spot for Punekars, indicating a desire for bigger, spacious homes. North West Pune and PCMC region lead the way in the homebuying segment in 2025. Pune housing market growth story has just started, I foresee Pune shall soon breach the magical 1 lakh unit sales annually. Buyers are spoilt for choice and now have an array of options to choose from, spanning affordable to premium 1, 2, 3, and 4 BHK units. Additionally, with the upcoming Navi Mumbai International Airport, Pune will soon be just 1.5 to 2 hours away, enhancing its connectivity and appeal. ” Mr. Abhishek Kiran Gupta, CEO, CRE Matrix. “Between January and June 2025, Pune experienced a significant decline in new housing launches, leading to a reduction in available inventory for homebuyers. This decrease in supply has provided developers with an opportunity to clear existing unsold stock. A primary factor contributing to the limited new project options was the delay in issuing Environmental Clearances (ECs). However, recent developments indicate that these regulatory hurdles are being addressed, which

Mumbai/ Pune , 22.07.2025 – In a significant move to professionalize and uplift India’s real estate workforce, RealEstate Professional Academy (REPA) has launched as a future-ready learning platform dedicated to nurturing skilled, ethical, and job-ready professionals in one of the country’s most dynamic sectors. REPA addresses a crucial industry need: structured, real-world training for freshers, telecallers, interns, and career switchers who aspire to make a meaningful mark in the real estate domain. It offers a robust foundation through hands-on sessions, roleplays, live mentorship, and ethical business training. About REPA REPA blends industry knowledge with practical training, moving beyond textbooks to equip learners with real-world tools and insights. The curriculum focuses on sales techniques, communication, negotiation, site handling, CRM systems, legal compliance (including RERA), and digital platforms—essential for today’s real estate professionals. At its core, REPA is built on an ethics-first philosophy, ensuring that learners not only gain skills but also understand the importance of professionalism, transparency, and client trust. Who Can Benefit from REPA? Freshers & Beginners seeking structured career entry into real estate Interns & Trainees looking for guided mentorship and exposure Telecallers/Pre-sales Executives aiming to transition into client-facing roles First-time Buyers eager to make informed investment decisions Professionals from Other Industries exploring real estate as a long-term career Key Offerings Real-World Simulations & Roleplays: Practice actual sales and client interactions Skill Enhancement: Focused training in pitching, follow-ups, objection handling Legal & Compliance Literacy: RERA, documentation, buyer rights Technology Readiness: CRM, digital marketing, listing portals Mentorship from Experts: Learn directly from industry veterans Mission & Vision REPA’s mission is to bridge the gap between raw talent and professional excellence, producing confident, ethical, and capable real estate professionals. Its vision is to become *India’s most trusted training academy*, setting new standards for integrity and competence in the real estate space. Why REPA Stands Out Industry-aligned curriculum regularly updated Focus on ethics, soft skills, and practical knowledge Real-time mentorship and guidance from experienced trainers Inclusive learning space for freshers and career changers alike Join the Movement REPA is more than a training platform—it’s a launchpad for the next generation of real estate professionals. Whether you’re starting out or switching careers, REPA prepares you to succeed and serve with purpose. 📩 To know more about our programs and admissions, get in touch today. 🔔 Follow us for updates, learning tips, and real estate insights.

Gurugram, 7th July 2025: With its rising appeal among mid and premium homebuyers, South of Gurugram (Sohna) has quickly evolved into a thriving real estate hotspot, fuelled by robust infrastructure growth and enhanced connectivity. The area is now drawing strong interest from both homebuyers and investors. Infrastructure advancements and stronger transport links are making South of Gurugram increasingly accessible. The six-lane, 21.65-km-long Sohna Elevated Corridor, Delhi-Mumbai Industrial Corridor, KMP Expressway, and proposed metro line have all boosted its links to big cities like Delhi, Jaipur, and Mumbai. The Southern Peripheral Road (SPR) connects Sohna Road to NH-8 and the Dwarka Expressway, making it easier to travel from Sohna to Gurugram’s major commercial centres and residential areas. According to 99acres, property prices along Sohna Road have surged by 151% over the past five years, more than doubling and underscoring the area’s steady real estate growth. Properties in Sohna are now selling at an average of ₹15,600 per sq. ft., driven by improved connectivity, rapid infrastructure development, and rising demand from both homebuyers and investors. As per a Square Yards report, major developers such as Signature Global, Central Park Group, Ashiana, and others are betting big on South of Gurugram, with plans to launch around 16,000 housing units in the area. Sharing his views on growing real estate appeal of this location, Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., “Sohna’s real estate market has witnessed remarkable growth in recent years, driven by improving infrastructure, better connectivity, and rising demand from both homebuyers and investors. What makes this micro-market even more attractive is its strong growth potential, supported by planned developments, competitive pricing, and upcoming commercial hubs that are likely to boost both employment opportunities and housing demand further.” Adding to Sohna’s appeal for homebuyers and investors are its quality healthcare facilities, educational institutions, and retail hubs. Hospitals like Medanta – The Medicity and Polaris Hospital offer easy access to medical care. The area also has well-known education institutes such as GD Goenka University and Apeejay Stya University. For shopping and entertainment, there are malls like Signature Global Infinity Mall and Omaxe Celebration Mall. Under the Sohna Master Plan 2031, around 255 hectares along the Eastern Peripheral Road have been designated for commercial development, strengthening its investment potential. In addition, the Haryana State Industrial and Infrastructure Development Corporation (HSIIDC) has acquired 607 hectares of land along the KMP Expressway to develop an industrial model township, further boosting Sohna’s position as an emerging real estate and business hub.

Gurgaon, 3rd July 2025: After a steady start in the first quarter, institutional investments in the Indian real estate witnessed a notable uptick during Q2 2025, at USD 1.7 billion, a 29% rise on a sequential basis. This mopped-up total investments in H1 2025 to USD 3.0 billion, reinforcing the sector’s resilience amidst ongoing global uncertainties. Although this marked a 15% decline compared to H1 2024, the investment volume remained above the half-yearly average of about USD 2.6 billion since 2021, reflecting sustained investor interest. While foreign investments saw a 39% YoY decline, domestic capital surged by 53% to USD 1.4 billion, accounting for 48% of the total inflows in H1 2025. The growing share of domestic investments marks an ongoing shift in the capital investment landscape, with Indian institutional investors playing a more prominent role in driving real estate activity across core asset classes. Trends in Domestic & Foreign investments in Q2 2025 and H1 2025 (in USD million) – Source: Colliers Note: For transactions involving multiple investors, an equal share of all investors has been assumed in cases where specific details are not publicly available. As a result, the data presented is indicative and may not reflect the exact capital contribution by investor type. “Domestic capital has emerged as a key driver in India’s real estate investments, with its share in total investments rising steadily from 16% in 2021 to 34% in 2024. In H1 2025, domestic investments accounted for 48% of the total inflows, surging by 53% compared to H1 2024. Their growing dominance has helped cushion the impact of global uncertainties and push total investments to the USD 3.0 billion mark. Over 60% of domestic investments during H1 2025 were directed towards residential and office assets, reflecting sustained confidence in core segments. As domestic capital deepens and diversifies, it is poised to bring greater stability and long-term confidence to India’s maturing real estate ecosystem,” said Badal Yagnik, Chief Executive Officer, Colliers India. Foreign institutional investments dropped 39% YoY in H1 2025 to USD 1.6 billion, as global investors remained cautious amidst evolving macroeconomic scenario, flow of credit and inflationary pressures. Despite the slowdown, foreign capital still accounted for over half of total inflows, with growing interest in mixed-use and retail assets. Both these segments together comprised about 55% of foreign investments during H1 2025. Residential & office assets together attract over half of the investments in H1 2025 Residential assets saw USD 0.8 billion of investments, driving 27% of the inflows during H1 2025, followed by office assets, at 24% share. Investments in mixed-use assets too witnessed a significant surge, accounting for more than 20% share in the total inflows during H1 2025, up from 7% share during the corresponding period in 2024. Retail and alternative assets too saw a notable rise in investment inflows, cumulatively accounting for USD 0.5 billion, led by select large deals in H1 2025. “The USD 1.7 billion of investments recorded in Q2 2025 underscores the resilience of India’s real estate sector, with both core and emerging segments attracting sustained interest. The residential segment continued its strong run, accounting for 31% of quarterly investments, driven by healthy end-user demand, improved affordability, and renewed confidence from institutional investors. The retail sector is also witnessing a steady revival, backed by rising consumption, rapid urbanisation, and evolving consumer lifestyle & spending patterns. With REITs and other institutional players actively scouting for quality retail assets across key markets, investment activity in this segment is expected to gain further traction in the coming quarters,” said Vimal Nadar, National Director & Head of Research, Colliers India. Trends in institutional investment inflows (USD million) – Source: Colliers *Note: Alternate assets include data centers, life sciences, senior housing, holiday homes, student housing, schools etc. Investment inflows were limited for Retail assets in Q2 2024 and Q1 2025; Investment inflows were limited for Industrial & warehousing segment in Q2 2025; Investment inflows were limited for alternate assets in Q2 2024 1-Includes investments in mixed-use projects as well as deals involving investments across multiple assets in various locations The institutional flow of funds includes investments by family offices, foreign corporate groups, foreign banks, proprietary books, pension funds, private equity, real estate fund-cum-developers, foreign-funded NBFCs, listed REITs and sovereign wealth funds. The data has been compiled as per available information in the public domain. Mumbai & Bengaluru together drive 39% of the investment inflows in H1 2025 Mumbai drove 22% of the total investments during H1 2025, led by select deals in office assets. Bengaluru attracted USD 0.5 billion investments during H1 2025, contributing nearly 17% to the total inflows. Office and residential assets together made up 57% of the city’s investment share. Interestingly, select large deal in retail segment in Kolkata, resulted in 13% share in total investments by the city during H1 2025. City-wise investment inflows in Q2 2025 and H1 2025 (in USD million) –

Pune, June 14, 2025: The Indian Institute of Interior Designers (IIID), Pune Regional Chapter, proudly concluded the highly anticipated Design Mela 2025, a three-day celebration of design, creativity, and innovation. Held on 12th, 13th, and 14th June 2025 at Mahalaxmi Lawns, Karvenagar, Pune, the event witnessed enthusiastic participation from architects, interior designers, students, design enthusiasts, and the general public. Under the visionary leadership of Chairman Ajay Panchamatia, Hon. Secretary Rajesh Puranik, Vice Chairman Rajesh Mungee, Treasurer Harpriit Aanaand, and Ar. Unmesh Mistry, along with dedicated committee members Ar. Subodh Dixit, Preeti Puranik, Smita Morwale, Rajesh Kuradhe, Aditya Arole, Ravi Panchal, K. H. Rahul, and Shyam Bihari, the event was a resounding success, offering a platform for creative exchange and professional growth. The event was inaugurated by Mr. Prataprao Pawar, Chairman of Sakal Media Group, who addressed an audience comprising esteemed dignitaries, professionals, students, and members of the design community. One of the standout features of Design Mela 2025 was the first-ever audiovisual showcase of curated interior design projects by IIID Pune members. This continuous three-day display provided an immersive experience into the world of design excellence, innovation, and technical prowess—earning widespread acclaim from both professionals and visitors. In addition to the exhibition, the mela served as a launchpad for emerging designers, enabling them to present their creative work and gain meaningful recognition. The event’s knowledge-sharing sessions and interactive workshops added tremendous value for participants. Highlights included: Application of Artificial Intelligence in Interior Design – Ar. Karan Puranik & Ar. Kaushik Sardesai 3D Printing Technology – Mr. Onkar Kavekar Interior Design Photography – Mr. Anand Diwadkar Furniture Fitting Skill Development – Fittings Skill Council Sketching – Ar. Mayuresh Shirolkar Terracotta and Mosaic Art – Mrs. Rajashree Dadarkar Umbrella Painting – Mr. Indranil Garai A special Career Guidance Session brought together 10 leading educational institutions from Pune, with eminent speakers such as Prof. Anand Belhe (MIT), Dr. Gauri Shiurkar (Symbiosis Skills & Professional University), and ID Pratap Jadhav (Past National President, IIID) engaging in meaningful dialogue on the future of design education and careers. The focus on sustainability was further highlighted in a well-received session on Green Interiors by Dr. Poorva Keskar and ID. Vishnu Bedha, inspiring attendees to adopt eco-conscious design practices. The accompanying design product and technology exhibition attracted large crowds, facilitating vibrant networking and showcasing the latest trends in interior materials and solutions. The festivities concluded with a live orchestra performance by IIID Pune members, leaving attendees with joyful memories of collaboration and community spirit. Design Mela 2025 not only reaffirmed IIID Pune’s commitment to fostering design excellence but also served as a powerful reminder of the innovation and talent thriving within India’s interior design ecosystem.