Real Estate Magazine

Cover Story

Cover Story 2 – Raju Bhise

The Managing Director of Austin Realty, Raju Bhise is a remarkable leader in the industry known for his strong values, unwavering commitment to excellence, and a clear vision through which he has revolutionised the sector with Austin Realty. Grounded in inclusivity, purpose, and ethics principles, he has led the company to remarkable heights. The Genesis of Austin Realty Austin Realty came about to promote “US—United We Succeed.” Inspired by Austin, of the US, a city in Texas known for its vibrant culture and innovation, it is a brand that blends modernity with community spirit. It has gained prominence in Pune and PCMC, by not just building structures but creating spaces where people could live, thrive, and grow. A commerce graduate, Raju Sir found support in his brother, Sanjay Bhise and after starting with land purchases and sales, founded a flourishing career upon joining Yashoda Developers, where he gained invaluable experience in construction and project development. Fifteen years in the industry, he co-founded Austin Realty with a mission to transform the sector. A Legacy of Excellence A defining moment in their journey was the completion of Austin Park in 2015-16, a township project in Pune’s suburb of Tathawade. Marking their start, it earned them the prestigious AESA Kumar Awards in 2016, 2018, and 2019. Raju attributes the accolades to their commitment to ethics, goodwill, and delivering quality spaces. Since then, Austin Realty has continued to offer affordable, high-quality homes across Pune and surrounding areas. A Leadership Philosophy that Inspires Raju’s philosophy revolves around three core values: Innovate, Inspire, and Influence. His customer-first approach is evident in before-its-time initiatives like the work-from-home concept, introduced in 2018, a full two years before the pandemic. Anticipating market needs and putting customers first, Raju and his team set themselves apart from competitors. For Raju, it’s not just about building homes; it’s about creating experiences. Austin Realty designs spacious, functional homes with thoughtful communal spaces where residents can connect and celebrate life together. This focus on community-building has seen them appear in media outlets like ABP Majha TV Network. Crafting Homes for Modern Living Raju Sir’s vision for the future is to design spaces that cater to modern lifestyles while maintaining the highest standards. Combining cutting-edge technology with traditional craftsmanship, Austin Realty has been able to deliver residences that offer the best of both worlds. Such commitment is reflected in their accolades, including being named the Best Emerging Builder by Times Realty Icons. Their approach is human-centric, ensuring that homes go beyond being mere structures to be spaces where lives are lived, memories made, and legacies built. Each project thus begins with extensive market surveys to ensure that customer needs are understood and integrated right from the design stage. Customer-Centric Design With a design philosophy of listening to customer needs, they work closely with clients to create homes that are tailor-made for them. For example, private spaces like prayer rooms, home offices, and children’s rooms are integrated into designs, ensuring that every family member has a space that suits their needs- including even the Almighty! Incorporating global trends into local projects is another USP that sees them consult renowned architects and blend international innovations with Indian values. Raju’s creations thus ensure that his clients receive homes that are both contemporary and functional. Sustainable Development for a Greener Future Deeply committed to sustainability and environment-friendly practices, Austin Realty’s projects have green initiatives incorporated into every stage including an IGBC Gold Membership to ensure that all future projects follow stringent environmental policies. Additionally, their constant tree plantation drives and eco friendly campaigns contribute immensely to the environment. They focus also on designing commercial spaces that foster collaborative business growth with equal attention being given to detail in these spaces. The Vision for the Future The future will see them expand beyond Pune and PCMC to places like Nashik and Kolhapur, where they plan to introduce globally popular real estate trends while elevating living standards. Their focus on eco-friendly and innovative designs shall continue in its upcoming projects, ensuring sustainability remains a priority. Raju sir’s advice to aspiring real estate entrepreneurs is to stay disciplined, transparent, and ethical, emphasizing that passion and care for the team and community are key to long-term success. Austin Yana: A New Icon of Luxury Austin Yana, their creation Tathawade, a 16-acre luxury community consists of three 32-floor towers of 2, 3, and 4 BHK apartments that are a blend of comfort, nature, and modernity with over 50% of the project area being dedicated to green spaces, including biophilic gardens and tranquil water features. The project additionally offers state-of-the-art amenities such as a fully equipped gym, swimming pool, yoga decks, and senior citizen sit-outs, ensuring there’s something for every age group. Austin Yana is strategically located close to Pune’s IT hubs, schools, and shopping centres, making it an ideal choice for those seeking connectivity without compromising tranquillity. The project’s IGBC-certified sustainable design further underscores Austin Realty’s commitment to eco-friendly living.

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Cover Story: Acharya Mahesh Joshi

How Modern Vastu Principles Can Help Builders Save 3–5% of Costs, Enhance Customer Satisfaction, Streamline Operations, and Boost Sales In today’s competitive real estate landscape, builders face mounting pressure to deliver exceptional projects while minimising costs and exceeding customer expectations. Modern Vastu Shastra, a centuries-old science of architecture and design, has gained global recognition for its ability to merge functionality with aesthetic appeal. When thoughtfully implemented, Vastu offers builders innovative ways to optimise costs, enhance customer satisfaction, streamline workflows, and increase trust and sales. Here’s how modern Vastu principles can transform real estate development globally: Cost Optimisation through Strategic Planning Efficient Space Utilisation Modern Vastu principles advocate smart spatial planning. Strategically positioning rooms and functional areas ensures every square foot is utilised optimally, reducing construction wastage. For instance, allocating storage and utilities to less prominent zones maximises the property’s utility and perceived value. Energy Efficiency By focusing on natural lighting and ventilation, Vastu encourages sustainable design. Structures aligned to maximise sunlight and cross-ventilation significantly reduce energy consumption for lighting, heating, and cooling, leading to cost savings and appealing to eco-conscious buyers. Material Efficiency Vastu-guided construction practices minimise material wastage. For example, proper placement of structural elements such as beams and columns reduces over-reinforcement. Additionally, selecting durable, eco-friendly materials aligned with Vastu principles ensures long-term cost benefits and sustainability. Enhancing Customer Satisfaction Improved Living Environments Homes designed with Vastu principles create balanced and harmonious spaces, addressing both functionality and emotional well-being. For instance, a southeast-facing kitchen enhances functionality, while southwest bedrooms promote restful sleep. Health and Wellness By incorporating natural elements and optimal ventilation, Vastu-compliant homes foster mental clarity, reduce stress, and promote better health. Such thoughtful design increases customer satisfaction and drives positive recommendations. Cultural Sensitivity Globally, many buyers value homes that resonate with cultural and spiritual beliefs. Builders who respect these sentiments by integrating Vastu principles establish a deeper connection with their customers, enhancing trust and loyalty. Streamlining Staff Productivity Optimised Workspaces Vastu principles apply to commercial spaces as well. For instance, orienting workstations to the north enhances focus and creativity, while positioning key decision-makers in the southwest fosters authority and confidence. Organised Construction Sites By aligning site layouts with Vastu, builders can minimise disruptions. Proper placement of entrances, storage zones, and work areas promotes efficiency and reduces operational stress for construction teams. Motivated Teams When staff operate in well-designed, harmonious environments, their motivation and efficiency improve. Incorporating Vastu into common areas can foster collaboration and positivity, ultimately benefiting the project’s success. Efficient Raw Material Management Strategic Storage Vastu provides clear guidance on organising materials. Heavier materials like steel and cement should be stored in the southwest, ensuring stability, while lighter materials in the northwest improve accessibility. Minimising Losses Proper storage aligned with Vastu principles reduces material deterioration caused by weather or pests. For instance, keeping organic materials in well-ventilated spaces prevents decay and extends usability. Optimised Logistics Site layouts designed using Vastu enable smoother material movement, reducing labour costs and delays. This efficiency contributes to timely project completion and cost control. Building Trust with Buyers Demonstrating Thoughtfulness Builders who highlight Vastu compliance showcase their attention to detail and customer-centric approach. Buyers appreciate such efforts, fostering trust and increasing brand credibility. Long-term Value Vastu-compliant properties retain their appeal and value over time due to their association with health, prosperity, and harmony. Builders can leverage this as a unique selling proposition to attract discerning buyers. Transparency Providing detailed Vastu compliance reports or certifications reassures buyers and builds confidence in the property’s design and quality. Boosting Sales Through Differentiation Meeting Market Demand Vastu-compliant properties cater to a growing segment of buyers seeking homes that align with their lifestyle and cultural beliefs. Offering such homes differentiates builders in competitive markets. Word-of-Mouth Referrals Satisfied customers often share their positive experiences, generating organic leads and referrals. This trust-based marketing significantly enhances a builder’s reputation and sales. Appealing to Global Buyers Non-resident Indians (NRIs) and culturally aware global buyers often look for homes aligned with traditional principles like Vastu. Builders who cater to this niche gain a competitive advantage in the international market. Practical Steps for Builders to Incorporate Vastu Consult Experts Early Engage Vastu consultants during the planning phase to ensure seamless integration of principles into design and construction. Blend Vastu with Modern Design Combine contemporary architecture with Vastu guidelines. For instance, minimalist interiors can still maintain optimal directional placements. Educate the Team Train architects, designers, and workers in basic Vastu concepts to ensure consistent implementation. Leverage Technology Use advanced design software to visualise and plan Vastu-oriented layouts efficiently. Promote Vastu Features Highlight the benefits of Vastu compliance in marketing materials and property tours. Offer Certifications Provide buyers with certificates validating the property’s adherence to Vastu principles, enhancing trust and perceived value. Final Thoughts Modern Vastu Shastra transcends cultural boundaries to offer globally relevant solutions for real estate development. By harmonising ancient wisdom with contemporary needs, builders can deliver sustainable, efficient, and customer-friendly projects. For builders, Vastu is more than a tradition; it’s a strategic tool to optimise costs, enhance living experiences, and boost market competitiveness. By embracing these principles, they can secure long-term success in an ever-evolving industry. Acharya Mahesh Joshi Vastu Shastra Expert www.vasturang.com | [email protected] | +91-9552608856

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Building Real Rich Communities – a journey!

It’s been 30 years since I started my journey of Building with Real Rich. While I am a Civil Engineer by education, the foundations of my practical knowledge are built on the experiences I gathered working on our construction sites, understanding ground realities and learning to build not merely projects but communities from ground up. My dream has always been about making India Real Rich, which means, working towards making my nation wealthy and abundant in a truly sustainable way.  To me, real estate transcends bricks and mortar; it is about building a nation by changing its skylines and improving its infrastructure. As I always say, “Real estate is everything.” Indeed! It is the most important part of urbanization. From schools, hospitals, shopping malls, building complexes to highways, overbridges etc., every aspect of urbanization is real estate. Real estate, when we see the big picture, is about community building. Good real estate brings people together and empowers them to thrive.  When I had started my journey, real estate in India was in its nascent stage. The industry as a whole was unorganised. But we were determined to change that. In 1997, Goel Ganga Group implemented ISO 9001. We became the first construction company in India to be certified for quality management and later for environment management. This helped us in delivering Real Rich happiness to everyone – customers, associates, employees and indeed the cities that we worked in. As I delved into the intricacies of real estate development, I witnessed how cities evolve. Take Pune, for instance. It has evolved from a pensioner’s paradise to a thriving city in mere decades. And at the core of this transformation lies real estate. But then, Pune has a unique character that embodies both the beauty of well-planned spaces and the chaos of unplanned developments. On one hand, we have thriving areas like Kharadi and Wakad, bustling with modern infrastructure and greenery that cater to our urban lifestyle. These places represent an ideal vision of urban living, reflecting the progress of our nation. Yet, just a stone’s throw away, many parts of Pune reveal a different reality. Here, unplanned growth has led to narrow lanes, overcrowding, and insufficient basic amenities.  This duality not only illustrates Pune’s evolution but also highlights the broader challenges we face as urban dwellers. Balancing rapid development with sustainable planning is an ongoing process, one that profoundly affects our day-to-day lives and shapes the future of our cities and, by extension, our nation. Living in unplanned areas can significantly impact our quality of life. The frustration of navigating through traffic congestion becomes a daily ritual, while overcrowded public spaces and inadequate infrastructure often leave us feeling disconnected from our community. There’s a hidden cost to this chaos—our mental well-being can suffer in environments that lack harmony and order. Additionally, the environmental implications are striking; pollution levels soar, and green spaces dwindle, robbing us of nature’s calming influence. It is essential to encompass more than just the physical layout of roads and buildings. Effective urban design should create spaces that encourage interaction and promote well-being among residents, reinforcing the social fabric that binds us together as a nation. At the Goel Ganga Group, we have created strong systems and processes in order to implement good urban planning practices. Creating spaces that meet the needs of individuals while enhancing their quality of life has always been our motto.  At Goel Ganga Group, we always aim to create thoughtfully designed spaces that seamlessly blend with their surroundings. Our approach to development prioritises compliance with regulations while crafting environments that enrich lives. Each project we undertake considers the needs of the community and the environment, aiming to merge them seamlessly into the existing urban landscape.  Our real estate solutions are always aligned with the future. Our focus is always on how to cater to every need of our customers in this era of ever-changing requirements. For example, in Ganga Arcadia at Central Kharadi, we have a collection of 2 and 3 BHK homes that include ample amenities for residents to unwind and connect. The homes also come with an unhindered view of the city skyline, a rare thing within the city limits. Ganga Dham Towers in Market Yard is one of Pune’s most stunning expressions of living in true luxury. Its ultra-luxurious features and proximity to essential services allow its residents to live the indulgent, exclusive, close-knit community life right in the middle of Pune. Then there’s Ganga Asmi in Real Wakad, a project very close to my heart. This project includes not only zero-waste layouts, but also communal spaces, riverside walkways and much more, making it a true community hub. While customer needs top the list of our priorities, sustainability is at the forefront of all our projects too. With features like rainwater harvesting, waste management systems etc., we build homes that are a legacy for the future generations. While we are busy creating sustainable communities, Goel Ganga Group is also setting new trends in the commercial sector. Our World Trade Center in Nagpur, is set to revolutionize the retail business in Central India. This mixed-use development is spread across a huge 1.5 million sq.ft. of space. With 165+ international, national and local brands already under its roof, it is sure to redefine the future of retail business. It is India’s first transit-oriented development that has direct access from a Metro Interchange. It also has the largest parking facility in the entire region. It is getting ready to set new benchmarks for all future developments. As someone dedicated to nation building through real estate, I conclude by saying that as we navigate the complexities of urban living, it is vital to keep in our minds that the ultimate goal of urban development is to enrich lives and contribute to the overall growth of our nation. I am happy to say that Goel Ganga Group successfully addresses today’s needs and ensures a sustainable and harmonious future for all.

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Experience the difference in your living space with Tayal Corp.

A true living experience combined with the philosophy of making a difference in the world is a truth profoundly understood by Tayal Corp., a real estate company formerly known as Unique Spaces. With this transformed identity but the same ethos of honesty and transparency, over the past 12+ years, they have completed more than 1,000+ residential apartments and commercial spaces, delivering 1.6+ million sq. ft.  of space through 10+ landmark projects, bringing happiness to more than 1,500+ families. As a result, Tayal Corp. is now a force to reckon with in Pune’s realty landscape. With a steadfast approach and commitment to outperform the rest, Tayal Corp’s team of energetic individuals moves along the same tangent. Their visionary approach towards work has become the very DNA of the company. Their guiding principle, “Built to Differ,” is more than just a tagline; it underscores their unwavering commitment to innovation and truly bringing a difference to the lives of people. Being an architect himself, Sumit Tayal, Managing Director & Founder of Tayal Corp., is not merely a real estate developer; he is a distinctive leader, an empath by nature, and a visionary who recognises the transformative power of space, delivering trailblazing developments for the city to witness. “Change is the only constant. It motivates us to strive for something new. Ours isn’t just a new name; it’s a forward stance, and a commitment to offer something different and distinct, crafting ventures that are more memorable than the rest.” Sumit Tayal, Managing Director, Tayal Corp Driven by a collective team spirit that fuels innovation, they constantly challenge conventions and exceed expectations. Partnering with Tayal Corp. ensures an experience that consistently surpasses expectations—a seamless investment journey with complete transparency, ensuring a reliable process from start to finish. With financial integrity, Tayal Corp. promises ease of transactions. To add a cherry on top, they offer better accessibility and ease of approach through their seven-day-a-week office timings, keeping in mind the busy schedules of people. Their response time is impeccable, with an emphasis on a good customer experience. They ensure timely deliveries and early possession of their projects, namely various phases of K Ville, K Town (Kiwale) and K City, (Keshavnagar), and are always located in bustling areas with ample infrastructure for comfortable living. With Tayal Corp., buyers can trust in a smooth and rewarding experience—truly building a difference. The dedication to innovate and shape the out-of-the-ordinary takes center stage in their three distinct realty brands offered by Tayal Corp.: K Better Homes, Flow, and Envogue. Each brand caters to a specific segment of the real estate market, yet all are united under the same grand opus – the transformation of Pune’s urban landscape. K-Better Homes represents an ever-rising crescendo of luxury living, with a profound belief in Karma that paves the way for doing the right things with a conscious work ethic. These residences are meticulously designed to not only meet, but also exceed the very aspirations of discerning homeowners. Spread across major pockets of Pune – namely Kiwale, Punawale, Bavdhan, and Keshavnagar – they cater to the premium residential segment. Flow emphasizes next-gen living with its premium retail spaces spread across major areas of Pune City. Envogue, being in stark contrast to everything mundane, introduces a never-seen-before twist into residential spaces, challenging conventional norms in real estate in terms of design, aesthetics, and lifestyles. Individually, these brands are like powerful instruments, each leaving its own distinct mark on the cityscape. “We push boundaries. We constantly strive to break the parameters of excellence, driven by a collective team spirit; a force that’s unstoppable.”  Sumit Tayal, Managing Director, Tayal Corp. Tayal Corp.’s influence extends far beyond the aesthetics and functionality of their creations. They are the architects of a vision—a future where real estate transcends its physical form to become a catalyst for positive social and environmental change.

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Vol. 2 Issue 4

From Humble Beginnings To Towering Achievements Ankush B. Asabe CHAIRMAN & MANAGING DIRECTOR VENKATESH BUILDCON As I reflect on my 25-year journey in the Real Estate industry, I am reminded of the small village of Solapur where my aspirations first took root. From humble beginnings to becoming a significant player in Pune’s Real Estate market, my journey has been defined by determination, resilience, and an unwavering commitment to excellence. My tryst with the world of Real Estate began long before I stepped into the corridors of Civil Engineering. The ambition to delve into the realm of construction and development had already taken root during my high school years. Armed with this determination, I pursued a diploma in Civil Engineering, laying the foundation for what would become a lifelong passion. Following my graduation, I embarked on a five-year stint with a renowned builder in Mumbai, absorbing invaluable insights into the intricacies of the industry. Yet, my thirst for knowledge and understanding led me to explore the role of a contractor for three years, honing my skills and broadening my perspective. In 1994, I made the pivotal decision to set foot in Pune, drawn by its dynamic business landscape and promising opportunities. While initially, I chose to immerse myself in the corporate realm for a year, it wasn’t long before I returned to my roots as a contractor, paving the way for the eventual launch of my first project in 2000 at Katraj-Ambegaon, marking the inception of a new chapter in my journey. Throughout these years, the spectre of failure never loomed over me, a testament to my unwavering self-belief and relentless drive for excellence. Instead of seeking inspiration from external sources, I found motivation within myself, constantly striving for self-improvement and growth in every endeavor I undertook. The onset of the COVID-19 pandemic presented unprecedented challenges for the Real Estate sector, casting a shadow of uncertainty over the market. However, steadfast in my resolve, I refused to succumb to pessimism, seizing the opportunity to make bold investments, such as acquiring a plot of CDSS (Cummins Diesel sales & Services) in Erandwane, Pune during the peak of the crisis and launching Venkatesh Erandwane Central. While each project marked a milestone in my journey, the Venkatesh Lake Vista project holds a special place in my heart. It was an entrepreneurial leap as my inaugural solo venture in 2010. Completing the project on time and witnessing its success remains etched in my memory, reaffirming my belief in the power of determination and hard work, setting a precedent for timely delivery and unparalleled quality. Reflecting on my experiences, if I were to offer advice to my younger self, it would be to embrace well-informed decisions and embrace risks without fear. The journey of an entrepreneur is fraught with uncertainties, but it is through calculated risks that one paves the path to success. The advent of RERA ushered in a new era for the Real Estate sector, heralding transparency and accountability. For me, it was a validation of the ethos I upheld in my business practices. While some faltered, unable to meet the stringent regulations, I embraced RERA wholeheartedly, recognizing its role in cleansing the industry of malpractices and increasing transparency for customers. Pune’s Real Estate market stands as a testament to its burgeoning potential, fueled by the influx of both domestic and international investors. With a thriving commercial sector and a growing demand for residential spaces, Pune has emerged as a beacon of opportunity for aspiring homeowners and investors alike. As I impart my wisdom to the younger generation entering the industry, I emphasize three non-negotiable mantras: dream big, aim for excellence, and above all, embrace hard work. These principles have been the cornerstone of my journey, guiding me through the highs and lows of entrepreneurship. To first-time buyers, I offer a simple yet crucial piece of advice: look beyond the property and scrutinize the brand behind it. Ensure that the builder is reputable, and assess the accessibility of essential amenities and facilities. Adopt a futuristic outlook, envisioning the potential for growth and development in the surrounding area. In closing, my journey epitomizes the essence of determination. From the streets of Solapur to the skyline of Pune, every obstacle has been a stepping stone, propelling me closer to my dreams. As I continue to chart new territories and push the boundaries of success, I am reminded that the true essence of fulfillment lies in the journey itself.   THE NEXT TYCOON As a director at Venkatesh Buildcon, Piyusha, a second-gen entrepreneur at Venkatesh Buildcon, drives strategic development aligning with long-term goals. Her key role is to foster innovation, lead dynamic teams, implement processes, and capitalize on market  opportunities for success.

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Vol. 2 Issue 1

Legacy Of Standardization In Real Estate              ——— The Ravi Varma NARrative              Chairman, NAR India… Mr. RAVI VARMA is the Chairman of National Association of Realtors India which is a PAN India organization which offers its members an opportunity to give Multi City Solutions to their clients. His journey in Real Estate in his own words………………………….. My NARrative :- I happened to stumble upon the World of Real Estate by chance. I was part of the Second Batch of MBA Graduates from Pune University. When I began working for a Company, due to our busy schedules, my Wife and I had a weekend marriage, where I would visit her on weekends, change my clothes, pack my bags, and head out again. This arrangement meant that my Wife was always looking for activities which would generate money as well as help me to work out of the same city and have some family life. One day, when I came home, she excitedly told me that she had started her own Real Estate Brokerage Company. Intrigued, I asked her to explain it to me. She explained that she shows properties to people, facilitates the sale and receives 2% Commission from each Transaction. As a Marketing Manager for a high-tech Machine Tool Company, I travelled all over the Country, sometimes spending over a year on a single deal due to the high values involved. In comparison, my      Wife’s proposition of working in and around Pune, showing properties, and earning a significant income seemed remarkably simple. Initially, I couldn’t understand why anyone would be willing to pay just  to view properties and facilitate transactions. However, my perspective changed once I joined her in the business. Since she started the company in 1982, I never needed to rely on my Salary, which served as an indicator that her venture  was successful. In 1986, after four years of her running the business, I decided to leave my Job and join her. We saw this as an opportunity to earn money as a young couple, and also have a more time together. From that point on, we never looked back. All I had to do was introduce myself as Mrs. Varma’s Husband, and people already recognized her as a reputable Real Estate Broker. This made it easier for us to establish connections and gain trust from Builders and other Stakeholders in the Industry. When I first entered this Industry, I quickly noticed that some of the individuals whose products I was selling, lacked knowledge of the business and were not very transparent in their dealings. Our credibility was at stake in these situations. Back then, it was possible to make Sales by merely showing  an empty piece of Land, without any knowledge about  the Title or whether the person showing the Land actually  owned it or how the builder would finance the project. This led to the collection of significant amounts of money from buyers which would then be transferred to other Projects. Unfortunately, many of these Projects never materialized. This realization prompted me to understand the importance of having Multiple Sources of Income. I realized that relying solely on brokerage, which involved many variables which were not under our control, was not sustainable. Within three months of joining her, I successfully traded my first piece of Land for a substantial profit in a rising market. In order to maintain purity within Our Profession and avoid confusion with other activities, we continued with the Brokerage Company while establishing another Company specifically for Land Trading. Additionally, we ventured into land development and creating exclusive bungalow societies, which we successfully sold. We also engaged in joint ventures for projects on my lands, and four of them have already been completed. We deliberately avoided entering into the construction business due to our conservative nature and reluctance to borrow money. To this day, we have not borrowed a single paisa from anyone. Key Skill Sets To Sustain In This Business:- Acquire In-depth Knowledge Of The Industry:- It is crucial to familiarize yourself with the unique characteristics and aspects of each vertical within the Real Estate Sector. By studying and understanding the economics and profitability of each vertical, you can effectively add value to your work. Develop Active Listening Skills: – To truly understand your Client’s needs, it is essential to be a good Listener. Patiently listening to your Clients allows you to comprehend their requirements and tailor your Services accordingly. Having empathy towards their needs is the key to offering the RIGHT PRODUCT AT THE RIGHT LOCATION AT A PRICE THE CLIENT WANTS. Master Your Product :- It is imperative to have a thorough understanding of how each amenity and specification of the products you are offering can meet your Client’s needs. In Real Estate, as in any business, customer satisfaction plays a significant role, and being knowledgeable about the product you are offering will help you achieve this goal. Emphasize Transparency :- Clearly communicate the services and benefits your Client’s can expect from you. By being transparent about your offerings and pricing, you enable your Client’s to make informed decisions. If they find a cheaper alternative elsewhere and choose to go with it, respect their decision. Comprehend The Buying Process :- Gain a comprehensive understanding of the decision-making dynamics within the purchasing process. Identify the key decision-makers, the financing parties, the initiators, and the end users. Continuously focus on recognizing and understanding these roles to serve you clients more effectively. Uphold Ethical And Professional Standards :- Maintain integrity and professionalism in all your dealings. Provide accurate and honest information to your Client’s. Quoting excessively high prices may drive Client’s away, while quoting excessively low prices may undermine your credibility. Strive for fair and transparent communication at all times. Organizing an Unorganized Industry – Advent Of MAHARERA- The Industry began undergoing reforms in 1987 when Builders started organizing themselves.Mr Om Prakash Arora who was a prominent builder in those

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Vol. 1 Issue 4

The Suratwwala Business Group Ltd: A Story of Triumph Through Adversity As Jaatin Dhansukhlal Suratwala, the Managing Director and Chairman of Suratwwala Business Group Ltd, sits down to talk about his journey, one can sense the passion and emotion in his voice. The Suratwwala Business Group Ltd was founded in 2008 by Jaatin and his Family Members, and since then, they have been actively involved in the Real Estate field. From humble beginnings, the Suratwwala Business Group has come a long way, and today, it is recognized as one of the top-performing companies in the Real Estate Sector. The journey has been anything but easy. After completing his Degree in Metallurgy, he had to work in various fields due to family issues. However, he never gave up on his dreams and started his own businesses in various fields, including FMCG Trading. It was through a friend’s recommendation that got a business opportunity in Real Estate. Instead of just investing in the project, he sought a business partnership, and that marked the beginning of his journey in the Real Estate Sector. Dedication and aspirations are, what set the great apart from the merely good. Such is the philosophy of Jaatin Suratwwala, the ingenious businessman and Founder of Suratwwala Business Group Ltd. Jaatin has demonstrated an unwavering commitment to his dreams, turning them into a resounding success story in the Real Estate Industry. His unwavering pursuit of excellence earned his company the prestigious ‘Top Performer’ Award from BSE SME in 2021. The Suratwwala Business Group has been actively involved in the Real Estate Sector since 2004, and today, it has become a household name in Pune, Maharashtra. The Company is the only Real Estate player in Pune that has been listed in the SME segment since 2020, and its shares have gone from being priced at Rs. 15 to Rs. 175. The Suratwwala Business Group’s Hinjewadi Project is a testament to Jattin Suratwwala’s vision and dedication. With a total of 7 lac sq.ft., this Commercial Project is being developed in phases, with the first phase being delivered four years ago, and the last phase being launched recently. The entire project is set to be completed by 2026-27. This project is a prime example of Suratwwala’s commitment to deep learning of the business ecosystem and placing the customer at the center of all operations. By understanding what the customer wants and delivering on those expectations, Suratwwala has gained the trust and loyalty of customers, cementing the Suratwwala name as synonymous with reliability and customer satisfaction in the Real Estate Industry. Jaatin’s intellectual prowess and innovative spirit were put to the test when he launched the Company’s first project, the redevelopment of a small 2000 sq. ft. plot. Undaunted by the challenge, Jattin embraced it with open arms, and the project was a resounding success. From there, his Company took off, with the development of a gated community of more than 225 villas in Kasaar, Amboli, as well as a resort and villas in Temghar, near Lavasa. The company is also venturing into the field of Solar Energy through Suratwwala Natural Energy Resource (launched in 2023), providing net metering and contracting services. Jaatin’s principles of deep learning the business ecosystem and keeping the customer at the center have been crucial to his success. He is acutely aware of what his customers want and expect, and he delivers on those expectations. His philosophy of keeping customer satisfaction at the forefront of every project has been key to his success. Jaatin has stated, “Our real income is the happiness on the customer’s face when he gets possession of his house.” The Real Estate Industry has undergone significant transformations in recent years, with the introduction of transparency measures like MAHARERA. Jaatin supports such measures, stating that they have increased reliability and reduced instances of cheating, ultimately benefiting both, the industry and the customer. Jaatin Suratwwala’s success story is an inspiration to many young entrepreneurs and those aspiring to enter the Real Estate Industry. His journey from a Metallurgical Engineer to the Founder and Chairman of Suratwwala Business Group is a testament to his perseverance and commitment. Jaatin’s advice to new entrepreneurs is to be cautious in taking risks and manage cash flow effectively. He believes that over-trading is the only chance of failure in Real Estate and advises taking only as much risk as one can handle. As he puts it, “keep your feet firmly planted on the ground, while you look towards the sky.” Jaatin advocates hard work and trust in the process, even when faced with challenges. He believes that every loss is a gain and treats all his mistakes and losses as experience points. “Every challenge is an opportunity,” he says, “and I have learned from every one of them.” For Jaatin, the core values of trust, quality, and commitment are crucial to succeeding in the Real Estate Industry. By keeping the Customer at the center of all operations and delivering on their expectations, he has gained their trust and loyalty. In conclusion, Jaatin Suratwwala’s story is one of hard work, dedication, and a relentless pursuit of excellence. He has shown that with a strong vision and a commitment to customer satisfaction, anything is possible. As the great Martin Luther King Jr. once said, “You don’t have to see the whole staircase, just take the first step.” And Jaatin has undoubtedly taken that first step, leading his Company – Suratwwala Business Group Ltd. towards a brighter and more prosperous future. Author Details: Mr. Jaatin Dhansukhlal Suratwwala Managing Director and Chairman  

Vol. 1 Issue 4 Read More »

Vol. 1 Issue 3

Redefining Pune’s Skyline: One Place FC Road From the iconic spire of the Empire State Building in New York to the sleek and modern design of the Petronas Towers in Kuala Lumpur, from the towering heights of the Burj Khalifa in Dubai to the impressive infrastructure of Marina Bay in Singapore, landmark buildings have long captured the imagination and defined the identities of cities around the world. These structures, with their impressive size, distinctive architecture, and iconic presence, have become the very symbols of their respective cities, instantly recognizable and revered by all who see them. One Place FC Road is set to join its ranks as it rises to redefine the skyline of Pune, India. This grand and majestic project, with its towering 110-meter tall tower and unique design, is poised to become a beacon of progress and a symbol of pride for the city and its people, a shining testament to the vision and ambition of its developers, Mittal Brothers. Yet, One Place FC Road is more than just an impressive and iconic structure. It is also a testament to the values and principles of the Mittal Brothers, the well-respected and successful developer behind the project. The company is committed to sustainability, with a focus on energy efficiency, water conservation, and the use of eco-friendly materials. They also prioritize the well-being and safety of their customers and employees, with features such as a centrally monitored security system and a firefighting system that meets all relevant codes and standards. Expertly Designed and Built to Last: The Amenities of One Place FC Road In addition to its unique design and amenities, One Place FC Road is setting a new standard for sustainability in commercial real estate development. The building will feature energy-efficient glass windows that help to reduce heat gain and loss, resulting in lower energy costs for businesses and a more comfortable working environment. The building’s HVAC (heating, ventilation, and air conditioning) system will also be designed to minimize energy consumption and improve indoor air quality. In addition to its focus on energy efficiency, One Place FC Road will also prioritize water conservation, with features such as low-flow toilets and water-efficient landscaping. The use of eco-friendly materials, such as recycled construction materials and low-VOC (volatile organic compound) paint and finishes, will also help to reduce the building’s environmental impact. With its impressive size, unique design, and commitment to sustainability and safety, One Place FC Road is a commercial real estate project that is truly visionary and innovative. Its strategic location on FC Road, along with its proximity to major transportation hubs and amenities, make it a prime destination for businesses and visitors alike. The One Place by Mittal Brothers has quickly established itself as a leader in the world of commercial real estate development, with a portfolio of impressive and iconic projects that have redefined the skylines of cities across India. From the grand and majestic One Place FC Road, which towers over the city of Pune, to the sleek and modern One Place Baner, which sits at the heart of one of the city’s most vibrant neighborhoods, and the highly celebrated One Place Wanowrie, which sets a new standard for luxury and convenience in the city of Pune, One Place has become synonymous with luxury and sophistication. But the brand’s success is not limited to these three projects. The company has a number of other projects in the pipeline that promise to set new standards for luxury and convenience. These developments, along with the others in the One Place portfolio, are sure to cement the brand’s position as the most premium and luxurious office space provider in India. With its commitment to excellence, innovation, and sustainability, One Place is poised to become a beacon of progress and a symbol of pride for the cities in which it operates. Luxury Meets Convenience: The 5-Star Hotel Experience at One Place FC Road For the first time, One Place FC Road is bringing a 5-star hotel experience to a commercial building. From the moment you step into the lobby, you will be enveloped in luxury and sophistication. The space is designed to impress and inspire, with elegant finishes, exquisite artwork, and a warm and welcoming ambiance. The lobby serves as the centerpiece of the building, a place where people can gather, socialize, and relax. However, One Place FC Road’s luxury lobby experience doesn’t end there. The building also offers a range of amenities and services that are typically found in a 5-star hotel. These include a valet service, where trained professionals will park your car for you and have it ready and waiting when you need it. This service is particularly convenient for business owners and executives who are short on time and need to quickly exit. Additionally, the building also offers a range of other amenities and services that are designed to make your experience at One Place FC Road as comfortable and convenient as possible. Whether you are a business owner looking for new office space, a retailer seeking a prime location, or just someone who wants to experience the city in a new and exciting way, One Place FC Road has something to offer. The building features a large floor plate with more than 10,000 square feet of carpet area, as well as a clear floor height of 12 feet, making it an ideal location for any corporate service. The building also features a large car park that can accommodate more than 400 cars and a food court and retail spaces on the ground floor and first and second floors. The building also boasts a large atrium and a large terrace garden on the top floor, providing plenty of space for relaxation and enjoyment. Mittal Brothers is more than just a successful developer of commercial real estate projects. It is a company that values its employees, recognizing them as the cornerstone of its success. The company is dedicated to creating a positive, supportive, and empowering work environment

Vol. 1 Issue 3 Read More »

Vol. 1 Issue 1

Speaking volumes of success! A leading realtor, Satish Magar came into this profession purely by chance. The Magar’s had ancestral property that was within city limits. According to 1982 draft, it was proposed that this land would have to be surrendered for construction to meet the needs of growing urbanisation. In 1987, they gave a tough fight to retain the agricultural status of this land. However, people around began construction of buildings and it was not possible to stay as an island in the city. So, they gradually started development. Inclusive growth was the main concept. They grew by partnering with land-owners and entrepreneurs. They always lived in harmony. They had accepted that they could not pursue agriculture any more. Industrial acquisition and construction were growing rapidly. They realized that they had to go with the change and so they gave their hearts to it. After success of Magarpatta they felt as if they could do anything. They moved on to Nanded city project. They proceeded in the same fashion by bringing farmers together. Within no time they had 7500 bookings in hand at a very good rate but the plan was not yet sanctioned though they had taken environment clearance. They peeped within to see whether they had the capability to build so many flats on their own. Sensing incapability, they had to return people’s money and restart. There is no point in becoming over ambitious. One should first build one’s capability and then take up huge projects. They had to survive in the gap of 1.5 years. The market had changed, speculative buyers were in competition. They learnt a lesson that one should always deliver what has been promised. There should be no compromise in quality. Post pandemic requirement was for an additional room; taking isolation and work-for-home scenario into consideration. Earlier there would always be an extra room which got replaced in flat culture. Each one wants his or her own house. This urge gave a boost to this business. Pandemic also brought in digitalization and e-commerce. New changes were on the threshold and Satish Magar foresaw how Pune would be a hub of growing digital business. According to Satish Magar, realtors create assets that are permanent and have emotional value too. They provide not just houses, but homes that have psychological bonds too. He also reflects on the last two years of the pandemic when every profession faced a set-back. Financial discipline is very necessary to combat unforeseen problems. Only then can one sustain. He also underlines that they were wrong in not using social media for advertising and for underestimating the power of channel-partnering. They have taken up these two things and decided to aggressively market their schemes. He advises newbies that there is no substitute for hard-work. One should do what one can and not what one wants! Sincerity and discipline in work takes you a long way. Mr. Satish D Magar President CREDAI National Founder of Magarpatta township development and construction co Ltd

Vol. 1 Issue 1 Read More »

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