About Real Estate Channel Partners
- Myth: Buying a property through a channel partner is more expensive.
Fact: Channel partners are part of the builder’s sales strategy. Their fees are included in the developer’s marketing expenses, ensuring there’s no additional cost to the buyer. - Myth: Online platforms and Google eliminate the need for real estate agents.
Fact: While technology is useful, it cannot replace the personalized service and expertise offered by channel partners. They provide tailored advice based on factors like location preferences, budget flexibility, possession timelines, and family needs—something no website can fully replicate. - Myth: Channel partners don’t play a significant role in property transactions.
Fact: Channel partners drive a major share of real estate sales. In cities like Pune, 70% of transactions come through channel partners. Leading developers like VTP, VJ, Lodha, and Godrej rely heavily on channel partners for their sales success. - Myth: Buyers must pay brokerage when purchasing new properties through channel partners.
Fact: Channel partners do not charge buyers any fees for new property purchases. They earn commissions directly from the builder as part of the builder’s sales process. - Myth: Anyone can become a broker or channel partner without training or qualifications.
Fact: There is a clear distinction between unregistered brokers and professional channel partners. Channel partners must be RERA-registered and often come with professional experience in banking, insurance, or sales. Many also undergo formal training to provide exceptional service. - Myth: Channel partners are only focused on selling properties.
Fact: Channel partners offer comprehensive support, including helping with legal documentation, loan assistance, and post-sales services, making the home-buying process smoother for buyers. - Myth: Builders don’t trust channel partners.
Fact: Developers view channel partners as key stakeholders who help drive targeted sales, expand market reach, and enhance customer relationships through their expertise.
Ravi Varma
Chairman NAR INDIA
About Builders and Developers
- Myth: Developers always delay project delivery.
Fact: Delays are often caused by external factors like local authority government approval/NOCs, policy changes, or sometime supply chain issues. Reputed developers with RERA-registered projects adhere to strict delivery timelines, ensuring accountability and trust. - Myth: Builders compromise on construction quality to cut costs.
Fact: Respected developers use modern construction technologies, certified materials, and quality audits to ensure durable and safe structures. Transparency in construction processes has increased significantly due to RERA regulations. - Myth: Builders inflate property prices to maximize profits.
Fact: Property pricing reflects land costs, raw materials, labor, approvals, and amenities. Developers often work on competitive margins to attract buyers, especially in today’s price-sensitive market. - Myth: Developers provide false promises and misleading project details.
Fact: Under RERA, developers are required to disclose accurate project details, including carpet area, amenities, and delivery timelines. Non-compliance can lead to penalties, ensuring greater transparency for buyers. - Myth: New projects have hidden costs that developers don’t disclose upfront.
Fact: Transparent developers clearly outline all costs in the agreement and payment schedule. Buyers are advised to check RERA registrations and verify documents for clarity. - Myth: Buying from a builder directly is better than going through a channel partner.
Fact: Developers and channel partners work hand-in-hand to ensure buyers get the best deals, offers, and services. Channel partners also add value by offering personalized guidance throughout the process. - Myth: Only big-name developers deliver quality projects.
Fact: Several regional developers deliver high-quality projects while focusing on customer satisfaction. The key is to check their track record, RERA registration, and customer reviews before investing.
Shantilal Kataria
MD, Aditya Builders
